Nikkei Kogyo Shimbun: BABYMETAL breaks down the concept of men's Heavy Metal

BABYMETAL is featured in Nikkei Kogyo Shimbun Newspaper Edition January 20, 2017. An article about BABYMETAL's concept appears in the first page of the newspaper! Read the article translated below. 


Japan and the rest of the world learn from Heavy Metal Idols

When I listen old-fashioned music, I remember when I was young so I want to listen quietly. Although now is easy to get music distribution, even in this generation I cannot rest until I have it in hand, I went to a CD Shop after a long time. 


Looking around inside the shop, I saw "BABYMETAL" described as "Female Dance Unit of Heavy Metal". The genre is Heavy Metal, but the CD is in the Idol Shelf. However, it takes a considerable scale. 


The appearance of these young girls was controversial among Heavy Metal fans. It's and Idol that sings in Heavy Metal style? However, this unit was the first Japanese to perform at the "sacred place for Heavy Metal", at Wembley Arena in the UK. They gained the audience with their high-quality performance techniques, songs and dancing. 


Competence between artists is a big deal, generally gimmick's ideas that combine Idol and Heavy Metal has been thought earlier. But they break down the heavy Metal man's thing, these Japanese Idols have begun to spread new standards to the world. 


Japanese small and medium-sized companies with high technology could be also active in the world if they are capable to coordinate new ideas. With that said, bought my favorite CD and went back home. 


Article by: Nikkei Kogyo Shimbun Newspaper (Edition, January 20, 2017)

Transcription: Hitoshi Sugioka

Translation: Maik Gianino

Write a comment

Comments: 2
  • #1

    Keith (Monday, 23 January 2017 08:37)

    Wembley Arena is no more a "sacred place " for Heavy Metal than anywhere else. What is important is that they were the first ever Japanese act to play their, period. No other Japanese artist had ever filled an Arena in the UK before. In fact no other Japanese artist had ever filled a hall as big as Brixton Academy before that. It is their popularity outside of japan that have opened the eyes of Japanese business to the potential of extra earning. Babymetal have never done anything "by the book". Now at home to they are a household name. Tokyo Dome really put them on the map so to speak.

  • #2

    Aira (Saturday, 17 December 2022 00:54)

    The information is very special, I will have to follow you, the information you bring is very real, reflecting correctly and objectively, it is very useful for society to grow together.
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